Wild Harvest® Organic

In April 2002 a group of concerned millers, manufacturers, scientists and chefs gathered in San Diego at a Whole Grains Summit (WGS) organized by Oldways Preservation Trust. They decided to band together to promote increased consumption of whole grains, and, jointly with Oldways, developed and are carrying out a campaign to encourage others to join in this important effort.

The first formal meeting of the WGC took place in July of 2003. At this meeting, participants outline goals for the fledgling organization, and decided how the important work of the WGC would be funded. Nine industry members stepped forward as sponsors to achieve the following goals:

• To clarify the definition of "whole grain," document the health benefits of whole grains, and advocate additional whole-grain health research.
• To educate consumers about the benefits of whole grains
• To help Americans find whole grains, with a packaging symbol, and educate them on cooking whole grains
• To promote whole grains through a positive message about their benefits, rather than by criticizing refined grains.
• To serve as a conduit between science, industry and consumers.
• To help grain-product companies, retailers and restaurants meet the needs of health-conscious consumers with appealing whole grain products.