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privacy statement

SUPERVALU INC. (referred to in this Privacy Statement as "Wild Harvest") respects the privacy of users of the WildHarvestOrganic.com web site (the "Site"). This Privacy Statement discloses how Wild Harvest collects and uses information on the Site, and the choices that you can make about the way your information is collected and used.

1. INFORMATION COLLECTION AND USE

Personally Identifiable Information. Certain portions of the Site may allow users to make online requests for information, submit comments regarding Wild Harvest operations or the Site, register for certain services online, or inquire about opportunities for employment or other business transactions with Wild Harvest. Those portions of the Site will require the user to provide personally identifiable contact information. Wild Harvest uses the information you provide for the purpose stated at the point of collection. For example, Wild Harvest may use a user's email address to respond to a user's inquiry.

Non-Personally Identifiable Information. Wild Harvest collects non-personally-identifiable information regarding Site use. Wild Harvest uses this information in the aggregate as a part of its continual effort to improve the Site. Wild Harvest may use such information to identify an individual user when Wild Harvest believes it is necessary to protect the Site, its customers, or others, or to respond to the request of law-enforcement officials.

Sale or Transfer of Information. Wild Harvest does not sell or rent personally identifiable user information collected about or from its users. If Wild Harvest sells or acquires business assets or concerns, in whole or in part, Wild Harvest may transfer user information in conjunction with such sale or acquisition.

2. CONSENT TO PRIVACY STATEMENT

By providing the information requested by the Site or by continuing to use the Site after having an opportunity to review the Privacy Statement, you have consented to the terms of this Privacy Statement, and Wild Harvest use of the information it collects as described at the point of collection or in this Privacy Statement. If you do not agree to this Privacy Statement, you may not use the Site.

Wild Harvest reserves the right to modify the Privacy Statement at any time without giving you prior notice. Your use of the Site following any such modification constitutes your agreement to follow and be bound by the Privacy Statement as modified. The last date the Privacy Statement was revised is set forth below.

3. INTEGRITY / SECURITY OF THE DATA COLLECTED

The Site is not a secure web site. So, information you post to or transmit, via the Site, cannot be considered secure and safe from intrusion. Wild Harvest does not warrant the security of any information you transmit, and all such transmissions shall be made at your own risk.

4. MISCELLANEOUS PROVISIONS

Children and Privacy. The Site is not intended for use by children. Wild Harvest encourages parents and guardians to be familiar with the web sites that their children visit. The United States Federal Trade Commission("FTC") regulates the means by which web site operators collect and use personal information from children under 13, pursuant to the Children's Online Privacy Protection Act 1998 (the "Act"). For more information about the Act and children's on-line privacy in general, visit the FTC's web site at http://www.ftc.gov.

Links to Other Sites. The Site contains, or may contain in the future, links to other web sites. Each of these linked web sites maintains its own independent privacy policies. Wild Harvest does not control and is not responsible for the privacy policies or the content of those web sites. When you leave the Site and access the web sites of third parties, the privacy policies of the parties maintaining those web sites apply.

Disclaimer of Liability. Under no circumstances shall Wild Harvest, its parent companies (including SUPERVALU INC.), its subsidiaries, or its affiliates be liable for any damages, including, but not limited to, direct, indirect, special, incidental, consequential, punitive, or exemplary damages, that result from the use of the information or materials posted to, or collected as a result of, your access of the Site, even if Wild Harvest has been advised of the possibility of such damages. This and other sections in the Privacy Statement should be read with, and are subject to, the Wild Harvest Web Site Terms of Use

5. ENFORCEMENT / REDRESS

If for some reason you believe that Wild Harvest has not adhered to the Privacy Statement, please send an email to CustomerService@wildharvestorganic.com or call toll free 1-877-932-7948. Wild Harvest will do its best to respond to your concerns and, when appropriate, take steps to correct a problem

Date of Last Modification: March 01, 2008

©2008 SUPERVALU Holdings, Inc. All rights reserved

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